Getting to know online business insight

What is business insight?

According to Vriens and Verhulst, a business insight is: A thought, fact, combination of facts, data and/or analysis of data that induces meaning and furthers understanding of a situation or issue that has the potential of benefiting the business or re-directing the thinking about that situation or issue which then in turn has the potential of benefiting the business. Embedded in this definition is the assumption of two different types of insights. 1. Insights that support a specific decision or provide additional understanding of a specific situation or issue and will directly benefit the business. 2. Insights that enhance market understanding or strategy definition without directly impacting a specific decision. Business insights of type #1 should be derived using a deductive method. You begin with a specific issue or question; find a model or framework (aka, theory) that addresses the question; determine the possible answers (aka, hypotheses); use data to find the “right” answers; and develop a recommended solution to the original question. The second type of insight is the result of an inductive, exploratory research process. This process usually begins with Inductive research model a fuzzy question, or an issue that doesn’t have well-developed theories or frameworks. The goal is to learn something new or provide better definition of an issue by observing specific instances or data; looking for patterns; developing hypotheses based on those patterns; and looping back through the process until you can develop meaningful, supportable conclusions.

Online Business Insight

Technology is key to business insight – technology that can leverage the full value of your business transactions and all the data you have about customers and other essential aspects in the organization, wherever it resides internally or on the Internet. Whether a customer contacts the company to make a purchase, solve a problem or get some information, our recent benchmark research shows that the majority of interactions still occur by telephone to call centers, although contacts via new channels such as the Web are increasing. Whatever the channel, though, that customer must come away satisfied, which means that either the customer service agent’s actions or the automated response process must be driven by the company’s accrued intelligence about that customer. And the details of that interaction must immediately become part of the company’s store of customer data, available on demand for analysis to shape future interactions, to inform how to deliver the optimal customer experience and to drive effective marketing decisions as well as projections and planning. The tools and systems that enable all of this are rapidly growing in sophistication. Customer relationship management (CRM) systems, which heretofore have largely concerned sales opportunities, are evolving intocustomer experience management systems. Both they and supply chain management tools are gaining geographic awareness, which adds another dimension of detail and another approach to analysis. Using data governance and master data management approaches, companies are seeking out the data resident in these and other systems such as enterprise resource planning (ERP) in all the discrete silos in which it lives and are cleaning it, screening it for quality and integrating it. To the newly integrated data store they are applying BI and analytic tools to yield a single integrated view of the customer, regardless of where and in how many different ways he or she touches the company.

AllCompanyOnline Business Insight

Currently we are offering free business insight for all our listed company. No matter if you own a website or not, you still could submit your company profile for us in order to collect the business insight for free. We wish to make this information available for public to help businesses to improve better. We hope everyone does benefit from there. Once you have submitted your company profile and listed on our business portal, we will then collect all the related referer and published it for your research. As such, you could understand what is the search key perform the best and at when does the customer searching for my company information. It will really helps when you need to outline or plan for your marketing strategy and targeted market. Besides of knowing your own business statistic, you also could get to know how your competitor performs. Sometimes our online search marketing campaign just can't work, we could learn from our competitor and focus on other search key rather. We provides all this information for free and please utilize it correctly and improve together. Get start to provide us your company profile. We help you to track and provide useful business insight for your business for FREE.Together we grow as a big family.

June 2013 Newsletter - Understand your website visitor behavior

Get to know your content

Online visitors exist virtually on the Internet. Unlike our daily face to face communication with our customer, we would not be able to identify the needs of our website visitors. It will be even more challenging when we want to improve the user experience in using our website to look for information. Thus, we need to find a way to get their review or comment while using the website. Besides that, as the owner of the website, we also need to understand deeper in term of the popularity page as well as the audience demographic.

Start with Google Analytic (free)

Just get yourself started and sign it up at https://www.google.com/analytics. You will need to follow its instruction to add your website into your account profile. After which, you will need place a code snippet to your website in order to start to analyse your website traffic. It provides a very comprehensive report and overview of your entire website. You will know your audience by its demographics, behaviour, technology and etc. For a beginner, you can use the default report and it is adequate enough for the insight of your website performance.

Using alternative script for website analysis

For some advance user, you might want to get more information of your website audience. Hence, we wish to recommend you to use a free tool called bbclone. You could check it out at: http://bbclone.de/. Even it is a very simple tools, it could provide us some useful information to help us to optimize our website as well as real-time tracking for visitor who is misusing our website. It can serve as a security measurement for our website as well. It is very simple to use because you need not setup any database but just add the tracking code into your website only.

Prepare a questionnaire or survey

Another way to understand your user experience is via questionnaire. You could use service like SurveyMonday (http://www.surveymonkey.com), Perception Solutions (http://www.perceptionsolutions.com) to achieve your purpose. The approach is very simple, just prepare a list of questions which you want your visitors to comment. Please make sure your question is simple and concise, too complicated questions may hinder your visitors from answering. Finally, just add the tracking code to your website and it will do its work automatically.

Use third party plugin like zopim (free / paid)

Using a passive approach, you can install online support plugin to your website e.g. Zopim. With this, you will be able to help and get your customer feedback directly in order to improve better. Since it is free and does not affect the overall user experience, it is no harm to install on your website. Just make sure someone is available and online during work hour in order to provide online support to the customer and understand their needs. They provide both free and paid version, you will need to use the paid package if you are using it with more than 1 agent. Most of the recommendations discussed above do not required a deep understanding of technical knowledge for implementation. You could try it out yourself or contact us for consultation.

Blogger reinstated us again

It comes to our frustration that we have been mistakenly marked as SPAM blog by blogger for 2 times. Anyway, we have just received an email from them today again to reinstate us back. Following is their reply.

"Hello, We have received your appeal regarding your blog http://allcompanyonline.blogspot.com/. Upon further review we have determined that your blog was mistakenly marked as a TOS violator by our automated system and, as such, we have reinstated your blog. We apologize for any inconvenience this may have caused in the meantime and thank you for your patience as we completed our review process. Thank you for understanding. Sincerely, The Blogger Team"


As an conclusion, I think we need to be really careful in using any automated system as it will really upset your loyal user. It happened once before and now it is again, really make us speechless when we been notified by Blogger. Please review or perhaps improve further on the automated system before classifying a SPAM blog. We hope.